About me

I'm an award-winning Executive Creative Director/copywriter and self-published author of two books. Currently I lead creative at VML Toronto. My work has been recognized by The One Show, Cannes, D&AD, Clio Awards, and many other national and international award shows for effectiveness and creativity. I’ve led strategic, world-class work on multiple brands, and from 2017 to 2021 I led creative on one of Canada’s biggest accounts, Canadian Tire. During my time on the business, Canadian Tire created some of its most successful campaigns ever and picked up an Effie award for sustained success on its TESTED platform.

In my spare time, in addition to writing two books, I’ve run two marathons, learned to juggle, solve a Rubik’s cube, tried my hand at stand-up comedy, and I’ve somehow managed to make this bio much more interesting than I really am in person. And I’ve never had my name spelled wrong on a Starbucks cup.

Agency Experience

TAXI / VML Toronto (2017 - Present)


Tribal Worldwide (2014 - 2017)
McDonald’s, Canadian Tire, Volkswagen, Investors Group, GO Transit, General Mills, Google, CIL Paint, Johnson & Johnson, Economical Insurance, STEM Village, Adidas, and others.

Leo Burnett Toronto (2012 - 2014)
IKEA, Bell, Procter & Gamble (Gain, Era, Bounce, Mr. Clean), ConAgra, TD, Yellow Pages, Kellogg's, LCBO, and others.

BBDO Toronto (2010 - 2012)
Pepsi, Frito Lay, RBC, Shaw Communications, Mercedes-Benz, smart car, Wrigley, Campbell's, GE, Bayer, Heineken, Miller Genuine Draft, Cara (Swiss Chalet, Harvey's, Kelsey's, Montana's, Milestones), Ontario Ministry of Health, and others.

JWT Toronto (2008 - 2010)
Johnson & Johnson, Walmart, Nestle, Kraft, HSBC, ParticipACTION, STAND Canada, Canada Dry Mott's, Diageo, and others.


Education

Swim Creative Leadership Training

The Ballsy Guide to Better Content

Coughter & Company Presentation Skills Workshop

three training Stand & Deliver Presentation Skills

Humber College - Post Grad. Advertising Copywriting

Carleton University, BA - Psychology